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Event Details
Google Analytics & Google Website Optimizer
Seminars for Success
Learn how to get the most out of Google Analytics &
Google Website Optimizer
Seminar Dates:
- Day 1: Google Analytics: Wednesday, November 2, 2011
- Day 2: Google Analytics Advanced: Thursday, November 3, 2011
- Day 3: Google Website Optimizer: Friday, November 4, 2011
Can't make these dates? View other dates and register for updates
Key Benefits:
- Learn the basics right through to advanced features and setup
- Seminars for Success are a Google approved training program
- Get the best, most accurate and up-to-date training available
- Use your reports to increase conversions and improve your website
What's Included?
- Seminar manual
- Seminar slides
- Additional resources
- Google schwag
- Certificate of completion
- Light lunch
- Internet connection
Who Should Attend?
Seminars for Success are designed for anybody involved in marketing, sales and web development.
The training is suitable for technical and non-technical people.
Attendees include;
- Corporations
- Small businesses
- Government departments
- Education providers
- Non-profits
Need advice on which days to attend? Email info@lovesdata.com or call (02) 9960 6577.
Day 1: Google Analytics
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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Morning
- Introduction to web analytics
- About Google Analytics
- NEW: What's changed in the new version
- Google Analytics interface features
- Sharing Google Analytics reports
- Customizing the dashboard
- NEW: Creating multiple dashboards
- Adding notes to reports
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12:30pm - 1:30pm
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Break
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1:30pm - 5:00pm
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Afternoon
- Visitors: who is visiting my website?
- Tracking online marketing campaigns
- Gaining insights from analytics intelligence and custom alerts
- Traffic sources: how do people find my website?
- Content: what are people doing?
- NEW: Changes to custom reports
- Understanding goals and funnels
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Day 2: Google Analytics Advanced
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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Morning
- Driving improvement with Google Analytics
- How Google Analytics works
- Defining visitor segments
- Cleaning up your data
- Filtering reports for insights
- Setup and configuration options
- NEW: Changes to settings
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12:30pm - 1:30pm
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Break
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1:30pm - 5:00pm
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Afternoon
- Setting and configuring goals and funnels
- NEW: Goals based on events
- Using e-commerce reporting
- Tracking video and interactive content
- Measuring visitors with custom variables
- Tracking multiple websites and sub-domains
- Code customization
|
Day 3: Google Website Optimizer
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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Morning
- Introduction to Landing Pages
- Best Practices for Increasing Conversions
- Introduction to Testing
- Understanding Types of Testing
- How, What and When to Test
- Simple Testing Techniques
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12:30pm - 1:30pm
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Break
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1:30pm - 5:00pm
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Afternoon
- Introduction to Google Website Optimizer
- How to Run an Experiment
- Standard Google Website Optimizer Implementation
- Advanced Google Website Optimizer Implementation
- Charts in Website Optimizer
- Integrating with Google Analytics
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Attendee Feedback:





"Having only touched the surface before I feel confident that I can utilise the full power of this fantastic tool to monitor trends and drive positive change for our site."
Grant Tildsley, Teds Camera Stores





"I've left the course hugely inspired, with a range of ideas which I'm keen to implement ASAP."
Sumi Triggs Olsen, CPA Australia





"As a result of the training I've been able to go back and make quick/simple changes to our Analytics set up so that our business users can access the kind of custom reporting that they need."
Claire Spencer, Origin Energy
Read more attendee feedback
Your Google Certified Trainer: Benjamin Mangold
Benjamin Mangold is the Search & Analytics Director at Loves Data (formerly knows as Mangold Sengers), a Google Certified Partner. He is the first Seminar Leader certified by Google outside the USA to present Google Seminars for Success.
Benjamin heads his company's training and consulting services for a wide range of business, government, education and non-profit clients. He is a Google certified expert for Google Analytics, Google AdWords, Google Website Optimizer and Urchin Software.
Need advice on which days to attend? Email info@lovesdata.com or call (02) 9960 6577.
Frequently Asked Questions
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Which days should I attend?
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Attending all days will give you the most comprehensive training available and ensure you are up-to-date. However you are free to sign up for individual days.
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| Who is running the seminars? |
| Google has selected Mangold Sengers as independent experts in the field of search marketing and web analytics. You will be trained by a Google Certified Trainer using Google’s own best practices. |
| Will I get a certificate? |
| Yes, you will receive a certificate of completion. |
| Do I need a laptop? |
| Yes, we recommend you bring a laptop. |
| Will there be internet access? |
| Yes, free internet access (via WiFi or ethernet) will be available. |
| Will lunch be provided? |
| Yes, a light lunch will be provided. Vegetarian options will be available and the venue can accommodate other dietary needs with advanced notice. |
| Where can I find parking? |
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For parking recommendations please visit the FAQ site.
|
| How can I get there with public transport? |
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For public transport options please visit the FAQ site.
|
| Can you recommend somewhere to stay? |
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For hotel recommendations please visit the FAQ site.
|
| I have another question... |
| Please email us at info@lovesdata.com or call us on (02) 9960 6577. |
When & Where
UNSW CBD Campus
Level 6, 1 O'Connell Street
Sydney,
New South Wales 2000
Australia
Wednesday, November 2, 2011 at 9:30 AM - Friday, November 4, 2011 at 5:00 PM (GMT+1000)
Add to my calendar
Hosted By
Loves Data
Loves Data are Google certified experts providing enterprise level training, consulting and optimization solutions for corporations, government, non-profits and SMEs.
Loves Data Google Certified Experts

Fees
All seminar(s) fees must be paid in full at least 7 days before the seminar(s) unless other arrangements are made and confirmed in writing by Loves Data.
Cancellations
Seminar registration fees are non-refundable unless the seminar(s) is/are cancelled in which case a full refund of seminar fees paid or transfer to a future seminar of the same type and price will be offered. A registration can be transferred to another person within the terms and conditions of the seminar(s) at any time so long as; the name and contact details of the person being substituted, and written authorisation by the person or organisation responsible for the original registration and payment, are provided.
Transfers
Registrations transferred to a future seminar(s) up to 21 days before the seminar(s) will incur an administrative charge of 20% of the seminar(s) fee. Registrations transferred to a future seminar(s) up to 7 days before the seminar(s) will incur an administrative charge of 50% of the seminar(s) fee. Seminar(s) fees are otherwise non-refundable unless the seminar(s) are cancelled. Transfers to future seminars can only be made once, fees are otherwise non-refundable.
Terms and Conditions
View terms and conditions relating to course content and terms of payment.
Seminars for Success are designed for organizations and individuals managing their own accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events.
Trademarks
Google, Google Analytics, Google Website Optimizer and Google AdWords are registered trademarks of Google Inc.